Some time ago back in the year 2004 there was a slew of memorable things happening in the anime related area of entertainment.
Ok, I'll drop the odd wording, and cut to the chase. Back in '04 type moon released a game called fate/stay night. The story was about a boy who was the soul survivor of a great calamity, and how at the age of 17 he was drawn into the re-occurrence of a hidden war involving magic wielders called magi. The game was infinity popular, and as a result it spawned several sequels, a manga, as well as an anime series that followed the original story. However I thought all of the hype had calmed down by the year 2006, as that was when the anime series was released. However I seem to be wrong.
I don't know what it is that has kept this game/anime/manga/story so popular for a solid six years now rolling into its seventh. I've watched the amine, read the manga, and above all played the game. While I have to admit that it is good I don't think that it deserves all of the attention it's been getting for years now. Regardless of my opinion though there's a new fate/sty night movie coming out fairly soon. Honestly this simply baffles me.
That being said I will admit that the soon advent movie (which is a retelling of the main story) is something I'm looking forward to. However the reason is not for the story. I'm looking forward to it for it's high quality art style. Usually when anything is in anime format, if a movie should follow at some point it is typically far superior in every way. Examples of this would be Ah! My Goddess or Escaflone.
After seeing the new trailer I am by all means waiting for the next incarnation of the story. I don't really know how to explain it, but the original fate story has some sort of pull to it. Though I'm unwilling to analyse it at current, I would bet that the pull is somehow related to it's cast of characters.
Well it looks like I've rambled enough, so I'll just cut off here.
Fate/Stay Night (Unlimited Blade Works) Trailer